SANTA MONICA, Calif., Jan. 22, 2019 /PRNewswire/ -- The Global Licensing Group, the licensing industry's leading tradeshow organizer and media partner, has announced Licensing Expo China, taking place July 24 – 26, 2019 at Shanghai's National Exhibition and Convention Center, will host a new series of interactive activities encouraging attendees and brands to forge strategic relationships. The third annual trade show will showcase more than 800 brands, reflecting the growth of China's licensing market.
"With last year's show almost doubling in size, we are eager to build upon this momentum and provide a one-stop environment that will enable influential licensors and licensees to find the right partners to transform their business," said Jessica Blue, SVP of the Global Licensing Group, UBM.
The 2018 show demonstrated immense growth, with 51,485 (+46.86 percent YOY) worldwide buyers and 123 exhibitors (+51.85 percent YOY) in attendance, showcasing more than 425 brands and licensing properties. Licensing Expo China 2019 will welcome back many exhibitors including Alpha, China Literature, FANTAWILD and more. Additionally, attendees will find new brands at the show including Bona Film Group Limited and WANDA, among many more.
Celia Gu, General Manager, UBM China said, "We're excited to provide a platform for licensors and licensees to explore the growing potential of China's licensing market."
Chan Wah Chun Ivan, CEO, PPW Promotional Partners Worldwide said, "The 2018 exhibition was an overwhelming success; PPW met with more than 600 licensees and industry experts at the exhibition. Many companies came for Peppa Pig and our other excellent IP such as Chuggington, Teletubbies and The Smurfs, we are excited to see what the 2019 show brings."
Licensing Expo China will provide a series of activities during its showcase:
Additional services and programs offered at Licensing Expo China 2019 include the China Licensing Awards, designed to encourage the original creativity, progress and excellence of China's licensors, licensees and retailers.
About Global Licensing Group
The Global Licensing Group at UBM is the licensing industry's leading tradeshow organizer and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together. The following events and information products are produced for the licensing industry by the Global Licensing Group at UBM: Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo China, NYC Licensing Summit, License Global magazine and License Global Daily E-News. Global Licensing Group events are sponsored by the International Licensing Industry Merchandisers' Association (LIMA).
The Global Licensing Group is organized by UBM, which in June 2018 combined with Informa PLC to become a leading B2B information services group and the largest B2B Events organizer in the world. To learn more and for the latest news and information, visit www.ubm.com and www.informa.com.
About Licensing Expo China
Launched in 2017, Licensing Expo China is the premier annual tradeshow dedicated to licensing and brand extension in the world's fastest growing licensing market. Co-located with Children Baby Maternity Expo (CBME), the events attract more than 51,000 visitors every year. Licensing Expo China is a part of the Global Licensing Group at UBM, the licensing industry's leading tradeshow organizer and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together.
SOURCE Licensing Expo