New York, New York, May 21, 2019 – America’s concert hall, Carnegie Hall, has signed with Beanstalk as their exclusive brand extension licensing agency. Through this new partnership, Carnegie Hall will identify new, strategic ways to reach an even wider audience and complement the Hall’s visionary music education programs. Beanstalk will seek opportunities in innovative categories and experiences such as children’s publishing, branded retail shops, premium headphones, and home entertainment.
Since its opening in New York City in 1891, Carnegie Hall has hosted the finest artists representing a vast range of music with performances offered in a concert hall renowned for its unparalleled acoustics and beauty. Its commitment to artistic excellence, visionary programming, and service to the community have made it the world’s most famous concert hall for more than 125 years. As a central part of its mission, the Hall is also dedicated to creating innovative education and social impact programs that reach over a half million people throughout the city and beyond.
Through this partnership with Beanstalk, Carnegie Hall will endeavor to fulfill its mission to not only present extraordinary music and musicians on the three stages of its legendary hall, but also to bring the transformative power of music to the widest possible audience.
“We are excited to partner with Beanstalk to increase the circle of people worldwide who engage with Carnegie Hall and the best in music,” said Clive Gillinson, Carnegie Hall's Executive and Artistic Director “We look forward to working with Beanstalk to develop new partnerships that reflect Carnegie Hall’s commitment to excellence and sense of musical discovery.”
“Beanstalk is honored to work with the prestigious Carnegie Hall to develop a licensing program in North America,” said Linda Morgenstern, Vice President, Brand Management. “Carnegie Hall has such a rich history and powerful brand to extend into products such as premium headphones and home theater equipment. In addition, we will leverage Carnegie Hall’s innovative music education programs to further enlighten children about music in all its forms through book publishing.”
About Carnegie Hall
Built by steel magnate and philanthropist Andrew Carnegie in 1891, Carnegie Hall rapidly developed an international reputation as one of the greatest concert halls in the world. From Tchaikovsky, Dvořák, Mahler, and Bartók to George Gershwin, Leonard Bernstein, Billie Holiday, Benny Goodman, Judy Garland, Count Basie, The Beatles, and Frank Sinatra, the Hall has been an aspirational destination for an honor roll of music-making artists throughout the decades. Since that time, the Hall has become a cherished and well-known part of America’s cultural landscape, appearing by name or view in numerous movies, novels, plays, magazine covers, television shows, cartoons, and more.
Since 1960, the building—a City, State, and National historic landmark, located on the corner of West 57th Street and Seventh Avenue in Midtown Manhattan—has been owned by the City of New York and operated as the non-profit Carnegie Hall Corporation. The Hall today presents a wide range of exceptional performances each season, including citywide festivals featuring collaborations with leading New York City cultural institutions; series curated by leading artists and composers; and extraordinary performances on its three stages from orchestral concerts, chamber music, contemporary offerings, and recitals to jazz, world, and popular music. Complementing its performance activities, Carnegie Hall’s Weill Music Institute creates extensive music education and social impact programs that annually serve more than 600,000 people worldwide—including students, educators, young aspiring musicians, families, and music lovers from all walks of life—playing a central role in fulfilling Carnegie Hall's commitment to making great music accessible to as many people as possible. For more information, visit carnegiehall.org.
Beanstalk, a global brand extension licensing agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer.
Beanstalk offers a breadth of services including brand representation, manufacturer representation, icon representation, retailer partnerships, STUDIO B creative services, approvals management, legal and financial services, and royalty auditing. Blueprint – Powered by Beanstalk, our consulting division, advises clients through four key practice areas: brand extension + retail development, research + insights, design + identity, and operations + governance. Tinderbox, our digital division, works with gaming and new media properties to realize their potential in the world of consumer products.
The company is headquartered in New York, with offices in London, Miami and Cincinnati and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a member of the DAS Group of Companies.
About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.