New York, New York, May 21, 2019 – Icon Representation, a division of global brand extension licensing agency Beanstalk, has brokered agreements to expand the licensing programs for Bruce Lee Enterprises and The Farrah Fawcett Foundation. The new partnerships include legendary action figure and toy company Mego Corporation, American skateboard and skatewear brand DGK, apparel and accessories manufacturer The Forecast Agency, and international fashion retailer Zara. Icon Representation represents the intellectual property rights of legendary icons and characters for use in advertising, promotions, licensed products and long-term brand associations.
Mego Corporation will expand its Bruce Lee program, building on the success of its first Bruce Lee action figure. A DGK x Bruce Lee capsule collection of skateboards, skatewear, and accessories is slated to drop Holiday 2019. Mego is also growing its Farrah Fawcett license to include a duo-pack with a Joe Namath action figure commemorating their famously racy Noxema shaving cream commercial. Global retail conglomerate Inditex continues to grow its Farrah program at Bershka, Pull & Bear, and Zara. The Forecast Agency will create a range of Farrah Fawcett t-shirts, hoodies, and beach towels.
Considered the most influential martial artist of all time, Bruce Lee remains a major cultural icon with tens of millions of social media followers around the world. He created a new martial arts philosophy called Jeet Kune Do that incorporated mind, body and spirit – values he applied in all areas of his life and work. As an actor, Lee’s movie stardom elevated and redefined the perception of Asian Americans. Today, his legacy of self-expression, equality and pioneering innovation continues to inspire people across the globe.
Farrah Fawcett is among the most iconic television stars in history and one of the original Charlie’s Angels. She enjoyed a four-decade career that began in commercials and came to include episodic television, feature films and stage work. Her iconic red bathing suit image remains the bestselling poster of all time and is in the permanent collection of the Smithsonian Museum.
The new products will enjoy seasonal launches throughout 2019and will be available in-store and online at retailers including Zara, PacSun and Foot Locker, among others.
Martin Cribbs, Vice President of Brand Management at Beanstalks, said, “Bruce Lee and Farrah Fawcett each made a substantive impact in the world. Helping extend their brands in new ways is both exciting and a privilege.”
About Bruce Lee Enterprises
Bruce Lee Enterprises (BLE) is the parent company of the Bruce Lee Family Companies, which include licensing, production, and healthy, ready-to-drink teas. BLE is a mission-based company formed to spread Bruce Lee’s message of harmonious individuality and personal growth toward a better and more unified planet. BLE is the exclusive owner of all commercial merchandising and allied rights relating to the use of Bruce Lee’s name, image, likeness, persona, signature, voice, attributes, marks, logos, symbols, works, photographs and writings, including certain proprietary rights in and to Bruce Lee, including but not limited to the rights of association, publicity, sponsorship, and/or endorsement, and holds copyrights and trademark rights in and to the name, image quotes and writings of Bruce Lee. To learn more about Bruce Lee’s life and philosophy, check out www.BruceLee.com and www.BruceLeeFoundation.org.
About The Farrah Fawcett Foundation
The mission of The Farrah Fawcett Foundation is to provide funding for cutting-edge cancer research, prevention, and to help those struggling with the disease today.
Beanstalk, a global brand extension licensing agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer.
Beanstalk offers a breadth of services including brand representation, manufacturer representation, icon representation, retailer partnerships, STUDIO B creative services, approvals management, legal and financial services, and royalty auditing. Blueprint – Powered by Beanstalk, our consulting division, advises clients through four key practice areas: brand extension + retail development, research + insights, design + identity, and operations + governance. Tinderbox, our digital division, works with gaming and new media properties to realize their potential in the world of consumer products.
The company is headquartered in New York, with offices in London, Miami and Cincinnati and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a member of the DAS Group of Companies.
About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.