New York, New York, May 21, 2019 – Online travel agency Travelocity® has expanded its relationship with brand extension licensing agency Beanstalk. Building off Travelocity’s message to “Wander Wiselyä,” Beanstalk will seek new opportunities to expand Travelocity’s licensing program in travel and lifestyle categories including luggage, electronics and fitness trackers.
“We are excited to continue working with Beanstalk, our licensing partner,” says Laura Molnar, Senior Brand Manager of Travelocity. “Beanstalk has been paramount in driving the growth of the Travelocity licensing business over the past several years. We look forward to the future, as Beanstalk continues to bring innovative ideas to the table in an effort to further grow the business.”
Linda Morgenstern, Vice President of Brand Management at Beanstalk, commented, “Travelocity is a brand with travel in its name and in its DNA. Travelocity takes the guesswork out of travel, and licensed products, featuring the Travelocity Roaming Gnome, perfectly support the adventure. With its strong brand message, Travelocity has numerous opportunities to touch and improve every part of a traveler’s experience. Beanstalk is excited to continue this journey with Travelocity!”
Travelocity seeks to provide customers with worry-free trips to make unforgettable memories. It offers 24/7 support before, during and after a trip in all service from flights, hotels, vacation packages, to rental cars and exciting activities.
Travelocity encourages travelers to “Wander Wisely” and is dedicated to being the champion of the customer by making the traveling experience both simple and memorable with expert advice, competitive prices, the Price Match Guarantee and exceptional customer service. Based in Dallas, Texas, Travelocity is owned by Expedia Group, one of the world’s leading travel companies, with an extensive brand portfolio that includes many of the world’s leading online travel brands.
Beanstalk, a global brand extension licensing agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer.
Beanstalk offers a breadth of services including brand representation, manufacturer representation, icon representation, retailer partnerships, STUDIO B creative services, approvals management, legal and financial services, and royalty auditing. Blueprint – Powered by Beanstalk, our consulting division, advises clients through four key practice areas: brand extension + retail development, research + insights, design + identity, and operations + governance. Tinderbox, our digital division, works with gaming and new media properties to realize their potential in the world of consumer products.
The company is headquartered in New York, with offices in London, Miami and Cincinnati and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a member of the DAS Group of Companies.
About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.
2019 Travelscape, LLC. All rights reserved. Travelocity, Wander Wisely, and the Travelocity logo are trademarks of Travelscape, LLC. All other trademarks are property of their respective owners.