Contact Us

220 East 42nd Street, 15th Floor
New York, NY 10017
Company Contact
Ivonne Feliciano
Associate Director, Business Development & Marketing
(212) 303-1131

More »

News Releases

Pennzoil Submission to Licensing Trades

JUNE 2016 - Pennzoil is the top motor oil brand in America and holds the highest awareness in the category. As one of Beanstalk’s longest running clients, the Pennzoil licensing program has steadily grown over the last two decades into strategic brand extension categories. Perfectly reflecting Pennzoil’s brand equities of innovation, quality, performance and durability in the automotive arena, licensees Navajo and Custom Accessories have continually refreshed their planograms over the past decade of, respectively, auto electrical accessories and oil-changing accessories. Pennzoil brand aficionados also love the novelty and collectible products from Open Road Brands, as well as the apparel from Dynasty Apparel. Among the innovative new products from licensees launching in 2016 is Navajo’s LED Magnetic Emergency Road Light which is waterproof and visible up to ½ mile.

Leverage the world’s leading motor oil and car maintenance brand name into a variety of licensed products. Categories available include Die-cast, Garage storage and organizers, Shop vacs and batteries, Shop towels, Degreasers, Hand cleaners, Work benches, Creepers, Mechanics seats and Engine & Diagnostic tools.

For further information: Elizabeth Rodriguez, Beanstalk,, 212-303-1124