London, England, May 22, 2018: Leading global brand extension agency, Beanstalk, has signed the world-renowned Italian design company Alessi for representation. Building on the unique position as one of the leading “factories of Italian design”, Beanstalk will seek new opportunities for Alessi in a range of categories.
Founded in 1921, Alessi was a pioneer in design-led, quality home products, created exclusively in collaboration with world famous designer and architects. Today, Alessi continues to be synonymous with handcrafted objects that consistently surprise and delight consumers with its unique take on everyday objects.
Alberto Alessi, President of Alessi S.p.A. commented, “We are thrilled to partner with Beanstalk to extend the Alessi brand in new categories in Europe. We believe there are significant opportunities to leverage the distinctive design essence of Alessi into additional areas in and outside the home, allowing both existing and new consumers to experience Alessi in new ways. With Beanstalk’s long history in developing award-winning brand extension programmes, the agency is perfectly positioned to assist us in this exciting new stage of development for the Alessi brand.”
Lisa Reiner, Managing Director of Beanstalk for Europe and Asia Pacific, added: “We are honoured to have been selected to assist Alessi in developing a licensing programme in Europe. As a brand that epitomizes Italian design, Alessi offers exciting opportunities for additional brand extensions, bringing the brand into new areas of the consumer’s life. We look forward to working with Alessi to build on its illustrious history of unique, inspiring designs.”
Founded by Giovanni Alessi in 1921 at Omegna, today Alessi is one of the most prominent and internationally renowned Italian Design Factories. One of Alessi special features is the ability to reconcile its typically industrial needs with its tendency to consider itself as a 'research laboratory in the field of the applied arts', also in manufacturing contexts very different from the original one dedicated to small objects for the kitchen, table and home. The production of pieces in cold-pressed stainless steel, a process perfected thanks to the skill of its technicians, is the company’s core business and still takes place in Italy, in the factory at the head office in Crusinallo. Over the years, the company has produced thousands of objects, collaborating with over three hundred world-famous designers and architects. Alessi became a Certified B Corporation on June 2017, joining a global movement of companies that, going beyond the goal of profit, see business as a tool to make a positive impact on the community. For more information, visit www.alessi.com.
Beanstalk, a global brand extension agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer.
Beanstalk offers a breadth of services including brand representation, manufacturer representation, icon representation, retailer partnerships, STUDIO B creative services, approvals management, legal and financial services, and royalty auditing. Blueprint – Powered by Beanstalk, our consulting division, advises clients through four key practice areas: brand extension + retail development, research + insights, design + identity, and operations + governance. Tinderbox, our digital division, works with gaming and new media properties to realize their potential in the world of consumer products.
The company is headquartered in New York, with offices in London, Miami and Cincinnati and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a part of the DAS Group of Companies.
About The DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organisations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.