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About Brandgenuity

Brandgenuity is a leading global independent brand licensing agency headquartered in New York, with offices in London, Munich and Hong Kong. The agency is ranked amongst the top 15 Licensing Agencies worldwide. Brandgenuity extends famous and iconic brands into new categories to build awareness and generate incremental revenue. A full suite of licensing services includes strategic licensing planning, prospecting, legal support & contract negotiation, retail development and assisting manufacturers in the strategic acquisition of licenses. The agency’s clients include BMW, Viacom Networks (MTV, VH1, Comedy Central), Oddbods, Fur Babies World, White Castle, Oddbods, Church & Dwight (ARM & HAMMER), Edgewell (Edge, Banana Boat, Hawaiian Tropic, Playtex), MGM Studios (Anna & the Apocalypse, Rocky, Pink Panther, The Addams Family), PUR, Planet Fitness, ABI (Budweiser, Corona), NFLPA, Welch’s, Mrs. Fields, and others. For more information, contact and visit us at Licensing Expo booth #J122.

News Releases
Jan 9, 2018

New York, NY (January 9, 2018) - Brands with Influence has named Brandgenuity as its exclusive licensing agency of record for Fur Babies World in the US and Canada. The brand has achieved enormous...

Mar 29, 2017

New York, NY – March 29, 2017 – Brandgenuity has announced that it will expand and manage the global licensing program for the BMW Group. The BMW Group currently has a worldwide consumer...

Feb 16, 2017

LONDON, UK – 16 FEBRUARY 2017 – Leading global brand licensing agency, Brandgenuity, has been selected by One Animation as licensing agent in the US and Canada for the global smash hit...

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