Long Beach, CA – May 17, 2017 – Marketing Immersion announced today that it has penned deals with several licensees for their client Butter Love, owner of the Lolli and Sugar Coast brands. Lolli, an influencer brand, a fashion favorite of celebrities, bloggers and runway designers, has a huge following among teens, tweens and women.
Lolli started as a swim brand whose products have been in the specialty and upstairs market globally for almost a generation. Lolli created and is famous for their Bow Bottom design and girly, flirty, friendly, fun personality in their styles. The Lolli Swim collection has been featured in the Sports Illustrated Swimsuit edition for the past 4 out of 5 years and is seen on the bodies of the glam crowd.
In 2017 Lolli entered the mass market with an incredibly successful retail program under the banner Sugar Coast by Lolli, now being promoted as an exclusive swim collection for mothers, daughters, sisters and friends at Mass Market Retailer (not sure what to put instead of Target).
Marketing Immersion announced the ACI footwear licensing deal for Lolli and Sugar Coast by Lolli footwear for both the upstairs, specialty and mass market.
ACI International has been a leading manufacturer, distributor and a marketer of men’s, women’s and children’s footwear brands for over thirty years and are footwear licensees of some of the top brands in the world.
“We were attracted to the Lolli and Sugar Coast brands because they are in a league of their own with nothing else in the market place that is comparable. Their success at Target was also attractive and compelled us to come on board.” Shared Sean Mitchell, EVP Licensing of ACI.
In addition, Marketing Immersion announced the onboarding of SBH Intimates of The Moret Group with the Lolli and Sugar Coast brands for intimate apparel, lounge and sleepwear, whose designs will embrace the fun, sunny and flirty style of Lolli. For over 40 years, The Moret Group has been a leading manufacturer of apparel and accessories. From their roots in making women’s active wear, The Moret Group has grown into a multi-divisional company with over 20 brands producing apparel, sleepwear, intimates, outerwear, bags, socks, watches and more. Reaching all tiers of the marketplace, The Moret Group goods are significantly represented in the largest retailers nationwide and around the world and are a powerful match for Lolli and Sugar Coast by Lolli.
Joseph Tobias, Vice President, SBH and The Moret Group shared, “Lolli and Sugar Coast by Lolli are both engaging brands, innocent yet flirty with an element of fun surprise. The brand and its followers are a perfect fit with SBH and The Moret Group.”
Lolli’s newly launched yummy collaboration with the “can’t get a ticket to that” Museum of Ice Cream pop up museum is now being showcased in Los Angeles California. The museum features a Lolli celebration room decked with translucent signature rainbows, neon lights and activities that capture the outdoor beach sensibility of the brand.
The Museum of Ice Cream collaboration was the brainstorm of Vy Nguyen, designer and founder of Butter Love, who has been developing programs that reinforce her brand’s girly, flirty, sweet, innocently, fun outdoor beach lifestyle since its inception. Lolli is among other delicious exhibits and unique presentations at the museum, which includes tasty samples and mouth-watering displays.
Vy Nguyen, Lolli founder and CEO shared, “I am so excited to be at the Licensing Expo and to be represented by Marketing Immersion. They get my brand as do ACI, The Moret Group and the Museum of Ice Cream. I am honored to have such creative, quality and established companies join me under the Lolli umbrella.” Nguyen also mentioned, “I am just as excited about being a finalist in the License! Global One To Watch contest. Keep your fingers crossed for us to win.” Check out Lolli at www.Ilovelolli.com where you can see her designs and images from other collaborations.
“Lolli showcases its disruptive, creative point of view and the ability to attract other influencer brands, like the MOIC, and the partnerships Marketing Immersion has created with ACI, The Moret Group and Target.” stated Janice Hamlin, CEO, Marketing Immersion. “It is a privilege for us to represent such a fabulous brand with a fun, girly, creative soul and the ability to attract powerful retailers and licensees.”
About Marketing Immersion.
Marketing Immersion is a full-service marketing and business development company that takes an all-inclusive immersive approach to brand building using new and traditional marketing methods and delivering smarter results through technology. www.marketing-immersion.com . Contact Janice Hamlin, CEO, at jan@marketing-immersion.com or Debi Rosenfeld, EVP Sales, at debi@marketing-immersion.com for more information.
About Butter Love – Lolli and Sugar Coast by Lolli.
Living life through heart shaped sunnies and pockets full of sugary dreams is Lolli Swim. A collection of designs packed full of flirty details in bright fun colors designed by California born, Vy Nguyen. From sprinkly covered cupcakes to the original cheeky bow bottom, these swimmies satisfy everyone’s appetite for sweetness!
About ACI International.
Headquartered in Los Angeles, ACI International has been a leading manufacturer, distributer and marketer of men's women's and children's footwear brands for over 40 years. Focused on building footwear brands for long-term growth and stability, ACI International successfully designs and markets athletic as well as casual/fashion brands throughout all channels of retail distribution. Visit ACIFootwear.com for more information.
About The Moret Group- SBH.
SBH Intimates was founded in 1989 and specializes in the intimate and sleepwear categories for the junior and contemporary markets and is part of the family of The Moret Group of brands. Innovative design, quality product and outstanding customer service enables SBH to create and maintain long lasting businesses. The Moret Group’s goal is to develop and market commercially successful lines whose product and presentation enhance both the brand’s image and reputation. www.themoretgroup.com
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JANICE VARNEY-HAMLIN
Marketing Immersion
562-305-9012
jan@marketing-immersion.com
