News Releases

Look Who's Booked Licensing Expo Confirms New Exhibitors and Brands for 2017

SANTA MONICA, Calif., Jan. 26, 2017 /PRNewswire/ -- UBM is pleased to announce its initial lineup of exhibitors for Licensing Expo, the world's largest and most influential licensing industry event, taking place May 23-25, 2017, at the Mandalay Bay Convention Center in Las Vegas, NV. Sponsored by the International Licensing Industry Merchandisers' Association (LIMA), the 2017 event is on track to include many exciting new exhibitors and feature a dynamic show floor.

Jessica Blue, Senior Vice President, Licensing, UBM: "Each of these unique companies is coming to Licensing Expo to find new partners in the growing licensing marketplace. Licensing Expo features the who's who of the $251.7* billion licensing industry, building relationships and creating opportunities. If you're in the licensing industry, you're in Las Vegas at Licensing Expo in May." 

More than 5,000 brands will be showcased at Licensing Expo 2017. New exhibitors include Atlantyca Entertainment, Ben Cooper Halloween Costumes, Bigfoot 4x4, Coca-Cola, FAO Schwarz, French Bull, Goddard Film Group, Hang Ten and Yale University. With many new exhibitors joining every week, these are just a few of the many hundreds of exciting exhibitors that will be represented at the event in May. 

David Conn, Spokesperson, ThreeSixty Group: "FAO Schwarz, now owned by ThreeSixty Group, will be bigger and better than ever in 2017.  With an estimated presence in more than 1000 top U.S. specialty and department stores, the coming holiday season looks bright. Attending Licensing Expo in May is a key part of the expansion strategy for the upcoming year as FAO Schwarz is evaluating select licensing partners in the marketplace."

Thousands of brands will return to the 2017 lineup including: A+E Networks, AT&T, BBC Worldwide, BMW, Capcom, Crayola, Edge Americas Sports Inc., Energizer, Ford, Grumpy Cat, Kathy Ireland, National Wildlife Federation, and Starter, among many others.

For more information on Licensing Expo, please visit Complimentary registration for the Expo is available at

*Courtesy of the LIMA Annual Global Licensing Industry Survey 2016 Report

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About Licensing Expo (
Now in its 37th year, Licensing Expo is the world's largest and most influential annual trade show dedicated to licensing and brand extension. The show floor is merchandised into two zones: Characters and Entertainment and Brands, Agents and Design. More than 16,200 retailers, licensees, manufacturers, distributors and licensing agents attend the Expo from more than 67 countries. Licensing Expo is owned and organized by UBM Americas and is sponsored by the International Licensing Industry Merchandisers' Association (LIMA).

About UBM's Global Licensing Group (
The Global Licensing Group at UBM is the global licensing industry's leading tradeshow organizer and media partner. Its mission is to provide opportunities around the world to bring brands and products together to explore and cement licensing partnerships. The following events and information products are produced for the licensing industry by the Global Licensing Group: Licensing Expo (May 23-25, 2017), Brand Licensing Europe (October 10-12, 2017), Licensing Expo Japan (April 28-30, 2017), Licensing Expo China (July 18-20, 2017), NYC Summit (March 2-3, 2017), License Global magazine, License Global Daily E-news and License TV. 

About UBM Americas 
UBM Americas, a part of UBM plc, is the largest business-to-business events and trade show organizer in the U.S. Through a range of aligned interactive physical and digital environments, UBM Americas increases business effectiveness for both customers and audiences by cultivating meaningful experiences, knowledge and connections. UBM Americas has offices spanning North and South America, and serves a variety of specialist industries with dedicated events and marketing services covering everything from fashion, tech and life sciences to advanced manufacturing, cruise shipping, specialty chemicals, powersports and automotive, concrete, hospitality, cargo transportation and more. For more information, visit:



For further information: Jannelle Grigsby, +1 310 857 9020; Rich Trunzo, +1 424 316 7169;